By Jacob Kamaras
SAN DIEGO — For those who enjoy bagels and kosher bagels in particular, the San Diego market likely hasn’t left you all too satisfied. In fact, finding a high-quality bagel probably feels like “Mission: Impossible.”
But that’s quickly becoming “mission accomplished” thanks to Mission Bagel, the new family-run food truck in Pacific Beach operated by siblings Gabe Rubin and Hannah (Rubin) Brown. The truck has set up shop for its soft opening at 1608 Grand Ave. from 8-12 p.m. daily (except Saturday), and its grand opening takes place May 18-19. The first 30 customers will earn a free bagel and schmear (cream cheese). All bagels, tuna salad, and egg salad are made under kosher supervision by the Vaad Harabbanim of San Diego.
These Cincinnati-born siblings recount on the Mission Bagel website that during their childhood, bagels “weren’t just breakfast—they were family, tradition, and pure comfort.” Gabe, who’s been living in San Diego for 10 years, launched a bagel delivery and catering business during the COVID-19 pandemic. Now, his sister and her husband Dante have moved here from Denver to help Gabe “take San Diego’s bagel game to the next level—on wheels.”
They describe their bagels as the “chewy, golden, perfectly schmearable kind”—and from the experience of this customer, a New York native who knows a good bagel when he sees one, that’s absolutely true. The bagels are hand-rolled, and freshly boiled and baked every morning.
Mission Bagel is offering plain, everything, sesame, cinnamon raisin, and poppy seed bagels. Schmears include plain, scallion, strawberry, and lox. The other sandwiches on sale are lox and cream cheese, egg salad, tuna salad, and whitefish salad. In terms of drinks, coffee, orange juice, and water are available.
If San Diego has a bagel crisis, Mission Bagel is here to solve it. Learn more at https://missionbagel.com or on Facebook and Instagram.
*
Jacob Kamaras, a former publisher of San Diego Jewish World, is a public relations executive based in La Jolla.
Looks good, I hope it works out for them, but $20 for 6 bagels?