Sheryl Rowling is a certified public accountant (CPA), personal financial specialist (PFS), and Principal of Rowling & Associates, a progressive fee-only wealth management firm helping a diverse clientele with investments, taxes, and financial planning. Active in her field, Sheryl has been named one of the nation’s top 250 financial advisors by Worth magazine for three consecutive years and has been included as one of Accounting Today’s Top 100 Most Influential in Accounting. Her industry association membership includes:
•American Institute of Certified Public Accountants (AICPA), tax and financial planning divisions
•Financial Planning Association (FPA)
•California Society of Certified Public Accountants
•National Association of Personal Financial Advisors (NAPFA)
•All-Star Financial Group, former president
In 2006, Sheryl’s book, Tax and Wealth Strategies for Family Businesses was published by CCH. She also has a personal finance book, Your Financial Travel Guide to Life, available for purchase on Amazon. Co-authored by members of the Rowling & Associates team, the book provides advice and guidance needed to help people achieve their goals at any stage of life. Sheryl regularly writes columns for the San Diego Jewish World (www.sdjewishworld.com), Morningstar (www.morningstar.com) and InvestmentNews (www.investmentnews.com). She is often quoted in both local and national publications.
Her books, available on Amazon, include:
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*Your Financial Travel Guide to Life: 30 years on the Road with Rowling & Associates
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By Sheryl Rowling SAN DIEGO — Admit it – you’re worried about having enough money during retirement. Does this scenario describe you? You’ve been working for decades. Your kids are grown and mostly self-sufficient. You’ve been contributing to your 401(k), paying off credit cards every month, and dreaming of the day you can afford to […]
The Money Maven: The Retirement Dilemma Read More »
Sheryl Rowling, Travel and FoodBy Sheryl Rowling SAN DIEGO — My columns typically focus on personal financial topics. So, when my publisher asked me to interview an author on her newly released book, I was a little surprised. Yet, as I familiarized myself with the subject matter, I became fascinated. I learned about Israel’s place as a world-class center
Money Maven: Israel – Center of Innovation Read More »
Sheryl Rowling, Travel and FoodBy Sheryl Rowling SAN DIEGO — I was taught that my job in life was to make the world a better place – tikun olam. So, maybe I should have become a research scientist to discover a cure for cancer. Or, I should have been a civil rights attorney, representing those most in need. Instead,
Money Maven: Is this what my mother wanted? Read More »
Sheryl Rowling, Travel and FoodBy Sheryl Rowling SAN DIEGO — Dear Money Maven: Q: I’m very concerned about the stock market. It’s been at an all-time high, but is showing signs of volatility. Should I cash out of stocks now? Q: Bonds are paying almost nothing and interest rates can only go higher. I don’t want to lose money
Money Maven: Investing shpilkes Read More »
Sheryl Rowling, Travel and Food
By Sheryl Rowling DEL MAR, California — As you know, I’m not a food critic – at least not a published one. Yet, I got invited to the San Diego County Fair’s media night last Friday. So, I feel obliged to write about it! What can a financial person do with this subject? I can
Money Maven: County Fair consumables Read More »
San Diego County, Sheryl RowlingBy Sheryl Rowling SAN DIEGO — Is Your advisor managing your portfolio tax efficiently? The tax rules are getting more complicated than ever and taxes are increasing. It’s hard to keep track of all of the ways our income is being taxed: Ordinary tax, capital gain tax, alternative minimum tax, Medicare surtax… where does it
Taxable bonds versus municipal bonds in your portfolio Read More »
Sheryl Rowling, Travel and FoodBy Sheryl Rowling SAN DIEGO — Question: I want to plan ahead for retirement and want to know how much I need. I’ve heard numbers anywhere from $3 million to $5 million. Answer: I am famous for giving 2 answers and this time is no exception. Before giving any answer, please know that it is
Money Maven: How much do I need to retire? Read More »
Sheryl Rowling, Travel and FoodBy Sheryl Rowling SAN DIEGO — Here are some of the questions I am often asked. Q: How can I get rich? A: Well, that depends on what you consider to be rich. If you’re talking about yachts, butlers, and ten villas around the world, you have four options: 1) Inherit a bunch of money.
Money Maven: If I Were a Rich (Wo)Man Read More »
Sheryl Rowling, Travel and FoodBy Sheryl Rowling Sheryl asked me to do the column for her this time because “this year, Passover falls right in the busiest part of tax season!” I said to her, “Why is this year different from any other year?” That girl has no sense of humor these days … Dear Passover Fairy, I’m trying
Money Maven: The Passover Fairy Read More »
Jewish Religion, Sheryl RowlingBy Sheryl Rowling Q: My accountant told me that I could contribute to a Traditional IRA or a Roth IRA. How do I choose? A: Assuming that you’re planning to hold the IRA for a while, it really depends on your current and expected tax brackets. First, let’s go over how each IRA works. With
Money Maven: IRA Ideas Read More »
Sheryl Rowling, Travel and FoodBy Sheryl Rowling SAN DIEGO–Once when I was speaking to a group, I was asked the following question: If you could give only one piece of financial planning advice, what would it be? After decades of practice and education, having authored articles and a book on wealth management, how could I put every aspect of
Money Maven: The best financial advice Read More »
Science, Medicine, & Education, Sheryl RowlingBy Sheryl Rowling SAN DIEGO –The Ten Commandments Of Investing The principles set forth in the Ten Commandments can be applied to investing and achieving financial security. (Actually, eight – as you will see.) Sure, it takes interpretation, but why not? Here goes – ONE: I am the Lord Your God, who brought you out
The Ten Commandments and Investing Read More »
Jewish Religion, Sheryl RowlingBy Sheryl Rowling SAN DIEGO — I recently and unexpectedly lost a dear friend. Not only was she a wonderful friend, a devoted wife and mother, she was also a “mover & shaker” in the community – in the best possible interpretation of that phrase. Gail Littman was the type of person who could make
Money Maven: Honoring Memories Read More »
Jewish Religion, Sheryl RowlingBy Sheryl Rowling SAN DIEGO — Dear Readers, I have received numerous questions related to Hanukkah. Most of these don’t have much to do with financial matters. However, I will do my best to give a financial take when possible! Dear Money Maven, I’m concerned about my kids playing dreidel and betting gelt. Am I
Money Maven: Solving tough Chanukah questions Read More »
Jewish Religion, Sheryl Rowling