Israeli Company Promotes Moroccan Argan for Skin Care, Good Nutrition, and Women’s Empowerment
Since 2018, HAF has partnered with FRÉ Skincare. Founded by Michael Azoulay and Mickael Bensadoun, FRÉ Skincare is a skincare company that emphasizes giving back to the Moroccan community, specifically women. This is achieved through the planting of argan trees in Morocco, specifically in the Province of Essaouira. In essence, planting argan trees serves as the primary means of community building and increased women’s involvement in order to create brighter futures for the community. [Zuha Afzal]








